Five Lies About Lifestyle Blogging Debunked

My blogger life was quite eventful this week. I joined some new Pinterest groups, received some unexpected shout-outs on Twitter, created my first media kit, and contracted out my first sponsored post. While I was elated at all these happy events, I also had some rather interesting conversations that made me realize not everyone finds lifestyle blogging tasteful. It put a bit of a damper on things; however, it also made me re-evaluate why I spend countless hours a week to hit publish on a post.

The Blogging Life.jpg

To be honest, I didn’t realize how much stigma there was directed at lifestyle bloggers. This week, I came across tons of genre specific bloggers (writers, social media marketers, foodies, travel bloggers, and entrepreneurs alike) who carried the opinion that lifestyle blogging is inferior. While I didn’t respond to them directly, I did consider many of their main points and decided that I wanted to write a post to share my thoughts.

1. Lifestyle bloggers are shallow. Apparently there’s an idea that because we write about our lives, we’re egotistical and only surface deep. Yet, lifestyle bloggers are extremely passionate about a great many things– most of all, we’re passionate about life. We love sharing our experiences with other people with a hope that our words will inspire and encourage other people to live deeper and more meaningful lives.

Need some inspiring lifestyle posts? Checkout Samanthability–one of my personal favorites. 

2. It’s all about the freebies. Sure, getting free stuff to review can be fun. It’s still a ton of work, and many of the so-called “freebies” are often sponsored posts–the way bloggers make money. While there are the occasional “freebie hog” bloggers who go a bit overboard, most lifestyle bloggers do a great job of maintaining balance between creative content and sponsored posts.

3. You can’t be your own brand. All the big-name people talk about branding, and there’s a reason for it– branding is a huge part of running a successful blog. What some people fail to realize is that lifestyle blogging creates a brand of its own with a little work. Encouragement, inspiration and motivation

Take As We Stumble Along for example! Courtney’s lovely blog has created a wonderful community for college women. 

4. Professional blogging shouldn’t be personal. But, isn’t blogging supposed to be personal? This is even the case for business blogs–it’s an innovative way to connect with readers and consumers. In the sphere of lifestyle blogging, there are so many individuals who have created impressive careers and communities based on their love for lifestyle blogging. Yes, it’s a mix of professional and personal, and that can be a fantastic thing!

5. Everything is about appearances. While this can be true for any blogger no matter the niche, it isn’t something that unifies lifestyle bloggers. Yes, running a successful blog means having the right aesthetics, but it doesn’t have to cost you your realness. Writing about life means that you highlight the good, the bad, and the ugly–that’s something that many lifestyle bloggers don’t shy away from. Life is far from perfect, and that’s the simple beauty of it all.

Read my letter called Dear Anxiety where I get real about my battle with anxiety, depression, and self-harm. 

How do you overcome the supposed limitations of lifestyle blogging?


24 thoughts on “Five Lies About Lifestyle Blogging Debunked

  1. Hi Sierra, I thoroughly enjoyed reading this post. I am new to the blogging world. My blog is only a few months old. I appreciate the insights that you are discussing about being a lifestyle blogger. Originally, I was only going to create a beauty blog. However, the more I thought about it and prayed about it, I felt more restricted by it. Consequently, I decided to create a lifestyle & beauty blog. I want to share personal experiences with my subscribers. I don’t want to be restricted to one particular theme. I’m not saying that someone shouldn’t have a more focused blog. I just think that our blogs should be an extension of ourselves and telling our stories. I don’t believe that we are shallow or egotistical. If someone chooses to focus on one particular aspect of life, then more power to them. However, people should not be putting down those who choose to share on a variety of topics. Sharing our stories creates community and helps comfort those going through similar experiences. Anyway, I didn’t realize there were people out there who didn’t like us. Oh well. Their loss. Great post, girl!


  2. Sierra, I can’t tell you how lovely it was to read this post. Totally cheered me up. I created The Creative Lifestyle Bloggers group on Pinterest because I was tired of people who thought lifestyle bloggers had no defined place to consume traffic from Pinterest. This kind of thinking should be eliminated. You have highlighted all the things that were floating in my head but couldn’t find a way out.


  3. This is such a great post — it can be difficult to stay positive as an “emerging” blogger without an established following. Like you, I can spend hours working on a single post before publishing, it’s a lot of work. I’m happy your wrote this post, it needed to be said! Also, congrats on your accomplishments this weekend!

    Kayla || Keynotes from Kay


  4. This is an awesome post and happy that you wrote this to clear the air. Like @calihialaska said, a blog should be an extension of our lives. Even though my blog is more fashion based, I’d like to think if it kind of like a little online diary of my life. Thanks for sharing this!

    Amy |Pastel N Pink


  5. I’m not a lifestyle blogger personally, but I agree with this! I love reading lifestyle blogs — they’re so refreshing and creative and make me happy.


  6. Great posts, great points! I have an Inspirational + Lifestyle blog. I love making it personal. Though it’s still new. But I love the viewpoint you took here, thank you!


  7. So incredibly true. I get this ALL the time. I’m hoping one day people can see that one bad blogger doesn’t mean the entire group is bad. My friends generally respect it, but don’t understand the work.


  8. Great post and excellent points! I consider myself to be a lifestyle blogger as well and I find that getting more personal and sharing my personal experiences helps me better connect with readers.


  9. I really enjoyed reading this post. As a fellow lifestyle blogger, it’s never easy to try and explain yourself to people who just don’t understand “what blogging is all about.” Hang in there – there are nothing, but great things to come.


  10. For a long time, I refrained from any and all forms of lifestyle blogging because I had this idea in my head that lifestyle blogging is just a fancy term for personal blogging, which, in turn, is a way for bloggers to brag about their lives. I have since realized that, as you mentioned, you can be your own brand, and that brand can be used for things like advocating for a cause you believe in. I am now proud to say that I write about lifestyle topics on my blog. Thanks for sharing this. These are definitely misconceptions about lifestyle blogging that a lot of people have (bloggers in other niches included).


  11. Oh this is lovely! Thank you! When people ask me what I write about and I say oh you know, Lifestyle and Paris…they either ask me if I’m going to sell my soul to brands or what a lifestyle blog is. This is so cute and so true! xo


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